Next steps and key takeaways
The biggest open question is whether people would trust AI to judge price and sellers. AI Smart Insights only works if its recommendations are accurate, and the AI has to make them from limited photos and descriptions. A wrong “good deal” label could cost someone money or time, so the next step would be testing how accurate and trustworthy the insights feel to real buyers, and how sellers react to being scored.
SPECULATIVE AI FOR FACEBOOK MARKETPLACE
AI Smart Insights for Facebook Marketplace Users
Ceci Ayres
Brittney Van
Cale Ha
Team
UI Designer
Prototyping
UX Researcher
Role
May 2026
2 weeks
Duration
Figma
Tools
PROBLEM
Browsing Marketplace can get time consuming and frustrating
Buyers juggle tons of tabs, flip between listings, and compare prices and sellers in their heads. Second-hand shopping carries built-in uncertainty: is the price fair, and is the seller reliable?
Exploring a concept of AI-native features for Facebook Marketplace
AI Smart Insights helps users compare listings and trust sellers without the overwhelm. Particularly in this project, we explored how AI could help people make confident purchasing decisions on Facebook Marketplace.
OVERVIEW
FINAL FLOW
AI Smart Insights for Facebook Marketplace
After selecting “Get AI Insights,” users will get a pop-up of the product insights page. Here, Meta AI will either recommend the user the product or suggest alternatives. After analyzing the chosen product, Meta AI will provide insights for the user to evaluate. When the user is ready to purchase the item, they can message the seller.
TO THE TOP
CONCEPT EXPLORATION
Four concepts, one direction
We came up with 4 initial concepts and ideas on how we can integrate AI into the existing Facebook Marketplace interfaces while also addressing our chosen problem.
Concept 1: AI Smart Insights
Concept 2: AI Delivery Help
Concept 3: AI Curated Item Match
Concept 4: AI Scheduler
